Founded in 1985 by outdoor enthusiasts, Ultimate Direction invented the first hydration waist-packs, revolutionising the industry by allowing athletes to carry liquids and keep hydrated without affecting their performance. 30 years on they remain a market leader, specialising in high-end hydration vests and running apparel. Ultimate Direction work with athletes to test and develop their products, constantly innovating and improving their designs to be as ergonomic and functional as possible, and the brand is now trusted around the world. Sustainability is at the heart of everything Ultimate Direction do, and their products are always made to be durable, easily repaired and built to last. With an aim to have as little impact on the environment as possible, recycled materials are used and all apparel is PFC and BPA free.